If you vote, Starbucks buys your coffee
On November 4, 2008, Starbucks will give voters a free tall brewed coffee at participating U.S. stores. This initiative kicks off with a 60-second ad during the final pre-election edition of Saturday Night Live on NBC this Saturday. The ad was developed by BBDO, who is working with Starbucks on a number of initiatives.
Voters simply need to cast a vote, then tell the barista at their local Starbucks and they’ll receive a tall (12 oz) cup of brewed coffee at no charge (limit one per customer). In the best tradition of democracy, we’re using the honor system for proof of voting.
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