They will mail you the "demo" for free, which includes 5 free days of trial.
This is an online only game, and it is referred to as demo despite it being the full-version of the software. It's only truely "Full" when you have a full subscription.
Heh, mine arrived. Too bad it DOESN'T WORK! Heh heh...silly thing is defective. It will start the install, then the blue screen of "CAN'T FIND CDROM" pops up, no matter which computer I put her in. A fresh polish didn't remedy.