The sweepstakes consists of thirteen (13) separate and independent weekly sweepstakes. Each weekly sweepstakes begins at 12:00:01 a.m. ET on Monday, and ends at 11:59:59 p.m. ET the immediately following Sunday with the last weekly sweepstakes ending at 11:59:59 p.m. ET on Sunday, August 27, 2006. Eastern Time shall control for all purposes of the sweepstakes. Sponsor's computer shall be the official clock for purposes of the sweepstakes. Prospective participants are prompted to register for My Sony at ("Web Site") (if they have not done so already) and correctly answer that week's weekly trivia question (true/false or multiple choice) to enter that weekly sweepstakes. My Sony members will be sent an email by Sponsor approximately 5 days prior to each weekly sweepstakes prompting them to enter and describing the prize available for that weekly sweepstakes.