I was at Wal-Mart last night in Grapevine Texas so I'm not sure this is at all Wal-Marts?? They had a huge endcap and in the tooth paste isle as well. LARGE tubes of regular Colgate tooth paste $1.00 each limit 5 per family and the sign said NOT FOR RESALE! They also had Cheer in the small concentrate bottle does 36 loads for $2.00. LIMIT 5. There is also a $1.00 off coupon in the sunday paper for Cheer concentrate.