From now until November 23, 2006, consumers age 18 and older may dial 877-SDF-WAKE to schedule a free personal wake-up call for Friday, November 24, 2006. Every 100th caller to schedule a HERSHEY’S SPECIAL DARK Friday wake-up call will receive a $100 American Express® gift card and 100 HERSHEY’S SPECIAL DARK Chocolate 1.45 oz. bars. Limit one entry per registered telephone number. Contest terminates after 5,000 wake-up calls have been scheduled. No purchase necessary to enter.

Contest is open only to legal residents of the United States age 18 and older.