link to contest

Game begins 12:00 AM Eastern Time ("ET") January 3, 2007 and ends 11:59 PM ET March 31, 2007 ("Game Period").

Open only to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older at the time of registration.

To play the game, go to and click on the game icon. First-time participants will be required to register by entering their name, address, telephone number (including area code) and e-mail address. All registrations become the property of the Sponsor. Subsequent game plays will only require submission of registered e-mail address. Submission of erroneous or incomplete information will void the submitted registration and/or game play. Participants may only register once and may only utilize one e-mail address during the Game Period. If multiple registrations are received from any one person/e-mail address, all registrations and/or game plays for that participant will be disqualified. Game plays must be received by 11:59 PM ET March 31, 2007. Limit one (1) game play per person/e-mail address per day. There will be a total of 824 winning moments at randomly selected moments throughout the Game Period. The participant who is the first to play at or, if no one plays at such moment, the first to play after a randomly selected winning moment, as determined and verified by Sponsor, will receive an instant win message stating the prize potentially won and instructions on how to redeem the prize, subject to verification of eligibility and compliance with the terms of these Official Rules. Should multiple users of the same e-mail account register and a dispute thereafter arises regarding the identity of the participant, the authorized account subscriber of said e-mail account at the time of registration will be considered the participant and required to comply with all requirements set forth herein. "Authorized account subscriber" is defined as the natural person who is assigned an e-mail address by an Internet access provider, on-line service provider or other organization, which is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. By entering, each participant agrees to be bound by these Official Rules. Failure to comply with any rule will result in disqualification. Odds of winning a prize will depend on the timing and number of eligible game plays received. Limit one (1) prize per person/e-mail address and per household for the entire Game Period.

Prizes: Grand Prize Package (1): Grand Prize Package consists of one (1) KitchenAid Range (model KERS807SSS) (estimated retail value ("ERV") $1,699.00), one (1) KitchenAid Refrigerator (model KSCS25FS) (ERV $2,899.00) and one (1) KitchenAid Dishwasher (model KUDS03FSSS) (ERV $1,349.00). Total ERV of Grand Prize Package is $5,947.00. First Prize Package (1): First Prize Package consists of one (1) Sharp 46" LCD TV (model LC-46D62U) (ERV $3,299.00) and one (1) Home Theater System (model SD-SP10) (ERV $299.00). Total ERV of First Prize Package is $3,598.00. Second Prize (3): One (1) Sharp 15" LCD TV (model LC-15SH6U) (ERV $349.99 each). Third Prize Package (5): "The Perfect Pizza Kit", each kit consists of one (1) of each of the following: KitchenAid Countertop Oven (model KCO1005OB) (ERV $149.99), KitchenAid Cheese Grater (model KG301ER) (ERV $24.99), KitchenAid Garlic Press (model KG132ER) (ERV $19.99), Boboli Insignia Apron (ERV $24.99) and Boboli Insignia Oven Mitts by Kitchen Grips (ERV $19.99). Total ERV of Third Prize Package is $239.95 each. Fourth Prize (139): One (1) KitchenAid Cheese Grater (model KG301ER) (ERV $24.99 each). Fifth Prize (200): One (1) Boboli Insignia Apron (ERV $24.99 each). Sixth Prize (300): One (1) pair of Boboli Insignia Oven Mitts by Kitchen Grips (ERV $19.99 each). Seventh Prize (175): One (1) KitchenAid Garlic Press (model KG132ER) (ERV $19.99 each). Total ERV of all prizes combined is $29,761.58. Winners will be responsible for all taxes (including federal, state and local taxes) and any other costs and expenses, including any cost of installation, associated with acceptance and use of a prize not described herein as being awarded. All prize details are at Sponsor's sole discretion.

Employees of Entenmann's Products, Inc. ("Sponsor"), BBU, Inc., KitchenAid, U.S.A., Sharp Electronics Corporation, Trymark Consulting Group, L.L.C., and their respective parents, affiliates, subsidiaries, advertising and promotion agencies, retailers, distributors and suppliers, and the immediate families (spouse, parents, children and siblings and their respective spouses, regardless of where they reside) and individuals living in the same households of such employees, whether or not related, are ineligible to enter or win a prize. Void where prohibited. Subject to all applicable federal, state and local laws and regulations.

In addition to the instant win message potential Grand Prize, First Prize and Second Prize winners will also be notified by phone or e-mail within thirty (30) days after the conclusion of the Game Period. In the event that any e-mail to a potential Grand Prize, First Prize or Second Prize winner is returned as undeliverable, any phone number provided by a potential Grand Prize, First Prize or Second Prize winner is incorrect or no longer in service, or a response to a given e-mail or phone call is not received within three (3) days of date of its issuance, the prize may be forfeited and, at Sponsor's discretion, an alternate winner may be selected in the second chance drawing (as described below). Potential winners may be required, in the sole discretion of the Sponsor, to execute and return an affidavit of eligibility and a liability release and, where legal, a publicity release within fourteen (14) days of date of issuance of those documents. Failure of any potential winner to comply within this time period or with these Official Rules or the return of any prize or prize notification as undeliverable may result in prize being forfeited and, at Sponsor's discretion, if a Grand Prize, First Prize or Second Prize, awarded to an alternate winner in the second chance drawing. Prizes are not transferable, redeemable for cash or substitutable except by Sponsor who reserves the right at its discretion to substitute a prize or portion of a prize of comparable or greater value.

By participating, participants agree as follows: a) to abide by these Official Rules, and to the decisions of Sponsor and the judges, which shall be final and binding in all respects; b) to the use of their names and/or likenesses and/or biographical data by Sponsor and its designees if selected as a winner for advertising, promotional and other purposes in any or all media now or hereafter known throughout the world in perpetuity without additional compensation, permission or notification (except where prohibited by law); and c) that Sponsor, BBU, Inc., KitchenAid, U.S.A., Sharp Electronics Corporation, Trymark Consulting Group, L.L.C., and their respective parents, affiliates, subsidiaries, advertising and promotion agencies, retailers, distributors and suppliers, and each of their respective officers, directors, shareholders, agents, and employees and all of its and their successors and assigns (collectively, the "Released Parties") shall have no liability and shall be held harmless for any damage, loss or injury to a participant or any third party resulting from participation in this game or the use or misuse of any prize. Prizes are awarded "as is" with no warranty or guarantee, either express or implied by Sponsor. Any such warranty and/or guarantee on a prize (if any) are subject to the manufacturer terms therefor, and winner agrees to look solely to such manufacturer for any such warranty or guarantee. Released Parties are not responsible for lost, interrupted or unavailable network, server or other connections, miscommunications, failed phone, computer or telephone transmissions or technical failure, jumbled, scrambled or misdirected transmissions, or other errors or malfunctions of any kind whether computer, network, technical, human, mechanical, electronic, seeding or otherwise relating to or in connection with this game, including, without limitation, errors or malfunctions which may occur in connection with the administration of the game, the processing of registrations, game plays or prize claims, the announcement of the prizes or in any game-related materials or for any damage to participant's or other person's hardware or software as a result of participation. Released Parties are also not responsible for registrations, game plays, prize claims or mail that are incomplete, damaged, inaccurate, late, lost, stolen, misdirected, undelivered, garbled or delayed by computer transmissions or any combination thereof. Persons found tampering with or abusing any aspect of this game or whose conduct potentially compromised the game or who are in violation of these Official Rules as solely determined by the judges will be disqualified and all associated registrations/game plays will be void. Every submission must be manually keystroked and manually entered by the individual participant and repetitive automated electronic submission of entries is specifically disallowed. Use of automated entry software or programs is prohibited and entry through any such means is void. In the event the game is compromised by virus, bugs, non-authorized human intervention or other causes which corrupts or impairs the administration, security, fairness or proper play of the game, Sponsor reserves the right in its sole discretion to modify, suspend or terminate the game or any portion thereof. If this game is terminated, Sponsor may, at its discretion, award any unclaimed Grand Prize, First Prize and Second Prizes in the second chance drawing. In the event more winning messages are issued or prize claims are received for any prize level than the number of prizes set forth in these rules for such prize level, due to computer, network, technical, printing, seeding, human or other error or problem, Sponsor reserves the right, at its sole discretion, to conduct a random drawing from among all eligible, non suspect valid prize claims received for the prize at issue to award the proper number of prizes specified in these rules.

Second Chance Drawing: Any unclaimed Grand Prize, First Prize and Second Prize will be awarded in a Second Chance random drawing to be conducted on or about May 2, 2007 from among all eligible non-winning game plays received for the entire Game Period. Drawing will be conducted by Trymark Consulting Group, L.L.C., an independent judging organization whose decisions are final and binding. Odds of winning a Second Chance prize depend on the number of unclaimed Grand Prize, First Prize or Second Prizes (if any) and on the number of eligible non-winning game plays received for the entire Game Period. Potential Second Chance winner(s), if any, will be notified by e-mail or mail and will be required to fulfill all requirements imposed on winners set forth herein.

The names of the Grand Prize, First Prize and Second Prize winners (available after May 10, 2007) and/or a copy of these Official Rules may be obtained by mailing a self-addressed, stamped #10 envelope to: Boboli "Touchdown Shuffle" Instant Win Game - Winners/Rules (please specify which), P.O. Box 5756, Parsippany, NJ 07054, for receipt no later than July 31, 2007. VT residents may omit return postage on rules requests.

Sponsor: Entenmann's Products, Inc., 55 Paradise Lane, Bay Shore, NY 11706.
Promoter: Trymark Consulting Group, L.L.C., P.O. Box 5756, Parsippany, NJ 07054.