Hello from Digitally Unique. Yes, we did indeed have a pricing error on our website for approximately 8 hours. We received over 350 orders for this product from about 12:00 am this morning until 8:00 am this morning. I can assure you that no one had their credit card charged. What people saw was an authorization only which tells us that the card is valid. We must submit both the sale and the batch in order for the charge to go through. This was not done on a single order for this product.
As a representative of the company, I would like to state that this was a simple pricing error. This SKU has a part number that happens to match the part number from another manufacturer. We attempt to do both a part number and UPC lookup to validate but this can fail due to feeds we receive from the manufacturer. Because of this, it throws off the price and availability flags in our database. Many of you are technically savvy and know how simple a mistake like this can happen.
We maintain a database of over 25,000 individual SKUs. We strive for 100% accuracy but this cannot always occur. In general, things are very accurate. We update prices and availability twice per day in order to keep up with all of the constant changes. We encounter this problem on isolated SKUs very infrequently. Mistakes happen occasionally and we do our best to honor our mistakes but this one was impossible for us to try to honor.
Many have posted that this is a bait and switch tactic. Let me say that that is simply not the case. We never tried to sell anyone another card. We never charged any credit card nor made it difficult to cancel the order. We get nothing but bad PR when we have pricing errors and I promise you that no merchant gains anything whatsoever in this situation.
Spoofee.com posted the error on their home page. We received 99.5% of the orders from a referring link off of this website. Spoofee.com also posted that we had a reseller rating of 7.5. We now have a 2.5 rating because of this error. Obviously as a merchant, this does not reflect well on us. In fact, it is a disaster. Most of you don't understand how hard it is to maintain high customer ratings and it is sad that we were destroyed on reseller ratings within a matter of hours considering we only had 8 ratings from them in the prior year.
In the end, yes, we made a mistake and we are sorry for that. We feel that posting these pricing errors causes more problems and ill will than just letting a merchant know about an obvious error. It was a most frustrating experience for both us and people who were trying to purchase this item.
