I used Olay Touch of Sun, that will gradually tan your skin for my legs and it seems to only work if you're pure white. (at the time I was. My legs turned a pale tan which worked so you didn't see every pore so I was satisfied)
For my face I just use Neutrogena Healthy Defense Daily Moisturizer that has a light tint to it. The Neutrogena will not tan your skin, its just make-up. But it works well to add just a little bit of color if you're uneven and need a little bit or something. Plus its not heavy like foundation can be, and has SPF 30,
The Olay was about $5-6 at Target and lasts about a month, the Neutrogena was about $10-11 at Target 3 months ago and isn't showing any signs of being empty.