Yep. Its just not free anymore. NetZero used to be an ad-based free service. Now you just pay your $10 a month for unlimited access with no ads all over the place.
PeoplePC is also unlimited for $10.
CORRECTION: from ConsumerSerach (top rated ISPs)
• PeoplePC dial-up
(*est. $11 per month)
Dial-up.
Although Earthlink tops nearly every review we found for dial-up Internet service, it actually costs more than basic DSL from AT&T Yahoo! and Verizon, which don't tie up your phone line. If you want unlimited low-cost dial-up service, subscribers say they are satisfied with PeoplePC. Unlike a free ISP like Juno, PeoplePC gives you unlimited access. The basic plan gives you two e-mail address, a pop-up blocker and virus protection.
• NetZero or Juno dial-up
(Up to 10 hours of free usage per month)
Free dial-up.
If your needs amount to occasionally checking your e-mail or a little web surfing, NetZero and Juno (which are owned by the same parent company) offer a free dial-up Internet connection for up to 10 hours each month. In exchange for a free ISP, you'll have to contend with permanent advertising on your computer screen. Once your 10 hours are up, you'll be charged about $10 a month for ad-free access.