Free Diet Dr. Pepper *7-Eleven stores on Feb. 10 & others
This February, Diet Dr Pepper, the fastest growing diet drink in America, wants consumers to fall in love with its great taste -- and is doing everything possible to put more than 250 million samples in their hands.
The Diet Dr Pepper National Sampling Blitz is one of the largest beverage sampling initiatives ever, blanketing the country with enough free full-size cans, fountain drinks and other giveaways for every person in America. During the month, Diet Dr Pepper will be popping up in some expected and unexpected places. Free product samples and coupons will be distributed through traditional retail partners and high-profile events, including:
* Free Diet Dr Pepper Fountain Day at 7-Eleven stores on Feb. 10
* Celebrity gift bags at the Grammy Awards
* Supermarket sampling and coupons with partners around the country
* Special promotions with retail partners Target and Wal-Mart
* Product coupons mailed to everyone in America named "Pepper"
* High-profile professional and college basketball festivities in February
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/02-08-2006/0004277781&EDATE=
This February, Diet Dr Pepper, the fastest growing diet drink in America, wants consumers to fall in love with its great taste -- and is doing everything possible to put more than 250 million samples in their hands.
The Diet Dr Pepper National Sampling Blitz is one of the largest beverage sampling initiatives ever, blanketing the country with enough free full-size cans, fountain drinks and other giveaways for every person in America. During the month, Diet Dr Pepper will be popping up in some expected and unexpected places. Free product samples and coupons will be distributed through traditional retail partners and high-profile events, including:
* Free Diet Dr Pepper Fountain Day at 7-Eleven stores on Feb. 10
* Celebrity gift bags at the Grammy Awards
* Supermarket sampling and coupons with partners around the country
* Special promotions with retail partners Target and Wal-Mart
* Product coupons mailed to everyone in America named "Pepper"
* High-profile professional and college basketball festivities in February
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/02-08-2006/0004277781&EDATE=