Free Chipotle Entre - February 8 First 100,000

In lieu of airing a commercial during the big game, Chipotle will spotlight its real value proposition with a one-time drop of up to $1 million in free entre codes, delivered via a :30 Instagram Reels video when an AI-generated ad airs after halftime and before the third quarter

How It Works:

• At one point after halftime and before the third quarter, when an AI-generated commercial airs, @Chipotle will publish a one-time Reel on Instagram, called The Chipotle Realest 30, featuring a text-to-claim code.
• The first 100,000 fans who text the code to 888222 will receive a free entre. Ordinary text and data rates apply.

During the live broadcast of the Game, after halftime, Chipotle will publish an Instagram Reel on the official @chipotle Instagram account (the Promotion Post) featuring a unique keyword hidden within the Promotion Post (the Keyword). The Promotion Post will be live for approximately thirty seconds 30) during the Game and then it will disappear from the @chipotle Instagram accounts feed and profile. Once the Promotion Post is published, eligible participants can send a text message with the Keyword to the short code 888222 (the Short Code). Sponsor will give away up to 100,000 Entre Codes from the Promotion Post during the Promotion. Eligible participants who send a text message with the Keyword to the Short Code will receive a text message with one (1) code valid for one (1) regular entre item (the Entre Code), up to 100,000 Entre Codes.
https://www.chipotle.com/the-realest-30